What's In It For Me : The Importance of Satisfying The immediate Needs of Your Customers
The idea behind WIIFM is that customers are motivated by self-interest. When a customer clearly understands the personal benefits that result from using your services or products the incentive to buy from you, rather than a competitor, is increased.
Most websites broadcast a What We Do (WWD) message
Websites that broadcast on the WWD channel throw away much of their competitive edge. Such companies talk about how long they have been in business, how great they are and why their widgets are the best money can buy. Such a subjective approach lacks credibility, virtually every other website will be saying the exact same thing, why should they believe you rather than a competitor?
WIIFM directly addresses your customers needs
Customers are rarely enthused by such messages because they fail to address any real personal benefits that result from using your products or differentiate your product from a competitors in a useful or meaninful way.
Online consumers will research many products of comparable price, quality and availability prior to reaching a buying decision. WIIFM differentiates your company and products by satisfying the customers self intrest, as Zig Ziglar says, “You can have everything in life you want if you will just help enough other people get what they want.”
Your Call To Action
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