Contact Escocian

Your Details

Options:

Services Required

Select Services Required

Special Notes

Select Services Required

Escocian Development Studio
   Close

SEO And Web Copywriting Course Glasgow, Scotland

Course Title:

Copywriting For The Web Masterclass

Date and Time:

Friday 7th August 8am to 5pm

Venue:

Thistle Hotel, 36 Cambridge St, Glasgow, G2 3HN.

Venue Contact:

Tel 0871 376 9043 Fax 0871 376 9143

Price:

£350

Price includes tea and coffee breaks throughout the day and a two course lunch served in the hotel restaurant.

Course Trainer
Rebecca Kelley

Rebecca Kelley

Rebecca Kelley is a search marketing consultant and the site manager for SEOmoz.org, a Seattle-based Internet marketing company that provides SEO and SEM resources, tips, and tools to search marketers worldwide. Rebecca manages and creates much of the website's content and also provides consulting to clients in the form of site reviews, content creation, copywriting, link building and link bait, viral marketing, social media marketing, keyword research, and more.

Your web pages should generate enquiries, sales and consequently profit. Unfortunately most web pages are are poorly written or written to please website owners while the interests of the customer become secondary.

Web Copywriting or SEO Copywriting, on the other hand, use techniques that engage and motivate the consumer to initiate sales advancing actions. SEO Copywriting is judged entirely on it's effectiveness to increase enquiries and sales.

Generating Traffic

Traffic generation refers to techniques that drive traffic to your website including:

  • Search Engine Optimisation
  • Pay Per Click advertising
  • E-mail Marketing
  • Affiliate marketing

While these techniques are effective at driving traffic to your site they will not on there own persueade or convince the visitor to buy your products or service.

Companies are expending huge resources in the design, distribution and marketing their message online but almost nothing into the effectiveness of the message being delivered.

SEO Copywriting That Sells Online

To sell effectively online your copy should answer consumer questions and address concerns while motivating them into action. That action may be to join your mailing list or make a purchase.

You have just seconds to grab your visitors attention and get your message across. You need clear, strategic copy that motivates the reader toward completing your 'call to action' and conversion goals. This creates a higher visitor conversion ratio and generate profit.

In today's crowded market you have to look at the bottom line. You need to maximise the conversion of site visitors into customers.  Escocian specialise in SEO Copywriting that communicates a clear and compelling marketing message.

SEO And Web Copywriting Training Courses Glasgow, Scotland

If you value the role the Internet can play in promoting your business to national or international markets Contact Escocian today and a member of our SEO staff will contact you to discuss your SEO Requirements.