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Getting Listed on Search Engines

What constitutes a successful web site? Eye catching design, accessible information and intuitive navigation all play their part. However, visitors need to find your website before your design, navigation and well crafted content comes into play. If your pages are not listed on search engines all of your efforts might be in vain.

The importance of getting listed on Search Engines

Everywhere you look these days there are statistics being quoted regarding the numbers of internet users who use the web to research and buy products. I am not going to bore you with a long list of statistics, all I will say is this; there are millions of consumers using the internet every day to research and buy products, many of those will be looking for you, or rather. your products.

At Escocian we understand the importance of getting listed on search engines and how it can effect the profitability of your business. We also understand that success depends on more than just getting listed, its also about getting found.

Getting listed on search engines is easy but top search engine rankings don't happen by accident, it takes time and a little hard work

Search engines have made it easy to get listed through their submission pages. Even if you don't submit your pages directly they will still manage to find and list your pages by following links that point to your sites. But being listed does not guarantee your site will be found by your target customers.

If your pages are listed on page ten of Google the only person that's ever likely to see them is you, checking out your own search engine positions!

Getting from listed on search engines to found by customers

To be found you need to rank for the terms that customers use to search for your products or service. Keep in mind that search engine users rarely look beyond the third page of results, so as well as targeting relevant phrases you need to be found within the top 30 results.

Now Take Action

If you value the role the Internet can play in promoting your business to national or international market Contact Escocian today and a member of our SEO staff will contact you to discuss your SEO Requirements.