Contact Escocian

Your Details

Options:

Services Required

Select Services Required

Special Notes

Select Services Required

Escocian Development Studio
   Close

SEO Articles, Tutorials and White Papers to help you develop and maintain a profitable online business.

Direct Response Marketing

OK, so you’re all impressed with the internet and all it has to offer. Surely there is no place for the old fashioned mailer anymore – is there?

SEO And The Bell Curve

New websites literally face an uphill struggle when it comes to ranking in Google. New domains are subject to filters which make it difficult to rank for competitive terms. Over time Google will start to trust the domain and rankings for competitive terms can be achieved.

PPC Advertising

Quite simply the most powerful tool to hit the world of marketing and advertising ever. Yet 70% of the money spent on Google Adwords is a complete waste of cash (source: Adwords MVP, Chicago's Perry Marshall)

What Is Search Engine Optimisation

Search Engine Optimisation is about Marketing – it’s not about computer programming. So why do companies employ Computer Programmers or Web Designers to do it for them – surely they should be employing a Marketing Company?

Search engine Optimisation and ROI

Search Engine Optimisation has emerged as one of the key processes of every internet marketing campaign. As e-commerce matures, so does the sophistication of techniques aimed at increasing return on investment (ROI).

Getting Listed on Search Engines

At Escocian we understand the importance of getting listed on search engines and how it can effect the profitability of your business. We also understand that success depends on more than just getting listed, its also about rankings.

Search Engine Friendly Web Design

The first step to gaining top search engine rankings is to ensure that your site is compatible with current search engine technology. There is little point in attempting optimization if search engine spiders are unable to spider your site effectively.

Valid Markup

A thesis by Dagfinn Parnas, a graduate student at the University of Bergen , highlights that 99% of all websites contain invalid mark-up and fail to comply with W3C standards.

Keyword Trends

Many search terms display trends that can be traced to seasonal popularity or language usage. Some trends are not immediately obvious and can offer optimization and marketing opportunities that your competitors may not be aware of.

Keyword Competition

You have done your keyword research, analysed their associated trends and you need to start thinking about your keyword timing program. But before you can formulate your timing program you need to know how competitive each keyphrase is. Highly competitive keyphrases will require more work and will take longer to achieve rankings than less competitive keyphrases.

Keyword Timing

Keyphrases that display seasonal trends allows us to create a program of work which targets your terms in a systematic and timely manner. SEO Timing or Keyword Timing is an extension of both Keyword Research and Keyword Trend Analysis.

Search Engine Positioning

To some the term 'Search Engine Positioning' simply refers to attaining favorable positions within the major search engines. However, search engine positioning means much more than simply chasing a top placement for your target terms.

Search Engine Placement

There is a notion today that every business maintains a website, in fact it's more than a notion it's an expected courteously much like the business card. This notion has seen the use of traditional media and offline directories like Yellow Pages fall from favour while search engines like Google, Yahoo and MSN pick up the pace.

Ethical Search Engine Optimization

The object of Search Engine Optimization is to increase the visibility of your website amongst your target customers or buyers.

Your Call To Action

If you value the role the Internet can play in promoting your business to national or international markets Contact Escocian today and a member of our SEO staff will contact you to discuss your SEO Requirements.