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What is Organic SEO Timing

Keywords that display seasonal trends require a program of work which targets them in a systematic and timely manner. SEO Timing or Keyword Timing is an extension of both Keyword Research and Keyword Trend Analysis.

As an example, look at the term 2007 diary. As you would imagine the term peaks late 2006 but, more importantly, the graph shows that search activity starts around the end of July 2006. By expanding the search to 2005 diary, 2006 diary, 2007 diary, 2008 diary, 2009 diary we can see a similar trend being repeated year on year.

This trend highlights an optimum seven month period from August to February in which to sell diaries. To ensure rankings throughout this period optimization should be complete prior to the initial ramping in August.

Search Trends and The Buying Cycle

It is easy to assume that buying trends will closely follow search trends, however that assumption is not always true. For example, much consideration is put into choosing vacation destinations, in fact, the buying cycle for vacations is estimated to be somewhere between four to six months. Searchers may start researching a summer vacation in January but it could be May or June before a final decision is made. Nevertheless, it is important that your pages rank from the initial research period right through to the sale being made.

If you look at the trends for Nile cruise v Nile Cruises you can see an upsurge in searches in late December but because of the extended buying cycle associated with vacations a final decision will follow later. Many businesses use PPC and E-mail marketing to promote products when their market is experiencing a seasonal upsurge in sales, however for many consumers this offering comes too late because their research has been concluded and choices made.   

Nile cruise v Nile cruises also shows there is a preference by searchers for the singular variant of the term. It is important to know which version of a keyword gets more searches; you can then target the most popular variation first.

Now Take Action

If you value the role the Internet can play in promoting your business to national or international markets Contact Escocian today and a member of our SEO staff will contact you to discuss your SEO Requirements.