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PPC Advertising

Quite simply the most powerful tool to hit the world of marketing and advertising ever. Yet 70% of the money spent on Google Adwords is a complete waste of cash (source: Adwords MVP, Chicago's Perry Marshall, www.PerryMarshall.com )

So, how come when we have the best tool marketers have seen in years, do we waste literally hundreds of millions per month on ineffective advertising?

The answer is simple. You did a DIY and presumed you would know which keywords people would search for. You then fired that traffic over to a webpage that wasn't exactly what they were looking for.

Think about it for a second. Someone visits your business and tells your receptionist that they are interested in the widgets your firm sells. Your receptionist sends them to the department that deals with gadgets – not widgets. How many times would you allow this to happen before you fired her or him?

The big challenge with the internet searcher is that they are overwhelmed with information and have now become so sophisticated in their searches that they won't tolerate landing on a page that doesn't fulfil their needs. They also won't search your site to find what they were looking for in the first place. They'll simply press the back button and look to the next site to see if it serves that what they want – but you still paid for the click!!

You need Escocian on your team. We will filter your given keywords through no fewer than three separate software suites that will not only grow the list to several hundred, but will also give us relational keyword phrases before we put it through Google's own system – only then will we build you separate adverts for separate keyword phrases and drive very specific traffic to very specific pages that fulfil their exact requirements perfectly.

Call To Action

The sooner you get us involved the sooner you will start to benefit from quality, highly motivated and keen buyers visiting your website. Call us now on the number above. Our services start from just £25 per day and all our services are guaranteed 3x return on invesment or I will gove you my fee back.

If you value the role the Internet can play in promoting your business to national or international markets Contact Escocian today and a member of our SEO staff will contact you to discuss your SEO Requirements.