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What Is Search Engine Optimisation?

Search Engine Optimisation is about Marketing – it’s not about computer programming. So why do companies employ Computer Programmers or Web Designers to do it for them – surely they should be employing a Marketing Company?

SEO is only part of the larger subject of search engine marketing. And yet, companies still pay web designers to optimise their websites and if they are lucky what they actually get is a website that is search engine friendly – not search engine optimised.

The way SEO works is to improve the volume (and quality) of traffic that will find your site on the web via the organic search engines. To do this a number of complex algorithms need to be explored and then matched to keywords that have been properly researched to create value.The benefits to your site being optimised are fairly obvious: more traffic to the site, better quality, more opportunity to do business etc.

But you have a couple of options on how to do this. You can either book yourself on one of our training courses on the subject or you can let us do the work for you. Prices can start from as little as £500 depending on the level of work involved.

Now Take Action

If you value the role the Internet can play in promoting your business to national or international markets Contact Escocian today and a member of our SEO staff will contact you to discuss your SEO Requirements.