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SEO and Trust Rank

New websites literally face an uphill struggle when it comes to ranking in Google. New domains lack any history or means of measuring trust and are therefore subject to filters which make it difficult to rank for competitive terms. Over time, and as long as you don't do anything stupid, Google will start to trust the domain and rankings for competitive terms can be achieved.

Trust In The Domain

The clock starts ticking as soon as a search engine spider finds the first page of your site, at this time you are at the very foot of a bell curve. Established sites will be further along the curve and will be taken more seriously by search engines.

The bell curve below shows how trust develops over time.

Bell curve measuring trust in a domain over time

As you can see the longer a domain has been known to a search engine the greater the level of trust. Over time the level of trust will plateau allowing newer domains to catch up. Unfortunately the system handicaps new websites in an effort to weed out spammers who use throw-away domains to fleece a few pockets and disappear.

There are a few steps you can take to increase trust on the domain, even for new sites:

  • Buy the domain for 10 years or more.
  • Host on a unique IP.
  • Set up your own DNS.
  • Submit your site to the Yahoo! and DMOZ directories.

Trust In The Document

As well as the domain each and every page that makes up a website is also judged in a similar manner. New pages will carry less trust than older pages on the same domain. When you add a new page to your site ensure that it is linked to from the oldest and most trusted page on your site normally the index page.

Trust In The Link

Trust is also factored into the links that point to your site, generally speaking the older the link the greater the trust. However, links from untrusted or unrelated sources may actually damage trust rank.

As your site and links age rankings will become easier to attain. Over time steadily build links and add new pages to your site, search engines view small sites with little content as poor referral destinations for their users.

Now Take Action

If you value the role the Internet can play in promoting your business to national or international markets Contact Escocian today and a member of our SEO staff will contact you to discuss your SEO Requirements.