Contact Escocian

Your Details

Options:

Services Required

Select Services Required

Special Notes

Select Services Required

Escocian Development Studio
   Close

Local Scope Search Has Little or No Competition Yet Accounts For 24% Of All Searches. Are You Getting Your Share?

Every thing you read about the internet these days promotes its ability to reach a global market 24/7. Although a universally accepted fact its probably one of the most hackneyed comments found on the web and one that has blinkered many to its ability to reach the local market just as effectively.

A study by Nielsen Ratings found that 24.4% of searches are local in scope

At the local level there is little or no competition from the deep pocketed major brands who tend to target a national market rather than local markets even when they have a local bricks and mortar presence.

You are missing sales if you don't include local search in online maketing mix

Recent trends show consumers moving away from traditional directories like Yellow Pages to online search in order to source local products and services. We are not suggesting that you dump your Yellow Pages ad, on the contrary, Yellow Pages, local press and radio still offer effective profit generating advertising channels. However, you may be missing valuable sales if you fail to include search in your local advertising mix.

Three compelling reasons why ranking well for local scope searches should be important to your business

  1. A potential customer searching for a local retailer, products or service has already made the decision to buy, the issue to be resolved is who to buy from!

  2. Local Search is one area of the search equation where local businesses can easily outflank deep pocketed national brands.

  3. Almost 25% of all searches are local in scope and have little or no competition.

Your Call To Action

If you value the role the Internet can play in promoting your business to national or international markets Contact Escocian today and a member of our SEO staff will contact you to discuss your SEO Requirements.