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Search Engine Positioning Company UK and Spain

To some the term 'Search Engine Positioning' simply refers to attaining favorable positions within the major search engines. However, search engine positioning means much more than simply chasing a top placement for your target terms.

Spot the difference: Search Engine Placement - Search Engine Positioning

Definition of Search Engine Placement: Search engine rankings gained by optimizing your pages for the terms your customers type into search engines. More about Search Engine Placement.

Definition of Search Engine Positioning: Search engine positioning is about all of the above plus understanding the emotion, motivation and logic behind keyword usage and how your target market thinks about you, your products and your industry. This knowledge guides the creation of content that maps itself to the persona or personas of your customers and delivers your marketing message in a way that will be positively received.

There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or the prospect. The perception is the reality. Everything else is an illusion."

The 22 Immutable Laws of Marketing - Al Ries and Jack Trout, 1993.

Many websites that enjoy top search engine rankings flat when the customer lands on a page that fails to match their perception or expectations. Searchers are intrinsically motivated towards achieving their goals, give them the information they need, use the language they use and do it in an objective hype free manner.

Explain the benefits, your USP and differentiate yourself from the competition. In short, stand out from the competition in a way that is important and meaningful to the customer!

Now Take Action

If you value the role the Internet can play in promoting your business to national or international markets Contact Escocian today and a member of our SEO staff will contact you to discuss your SEO Requirements.