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Expert SEO Company Scotland

The big three search engines, Google, Yahoo! and MSN, handle billions of searches every month. Many of these searches are by people looking for the products or services you sell. Imagine how many more sales you could close if you were able to tap into this vast reservoir of buyers? How would this affect your bottom line?

The business benefits of search engine optimisation are obvious. Just ask yourself where you go to research companies, services and products prior to making a purchase? Are your searching habits different to everyone else’s? I doubt it! If your website is easily found by potential customers doing the same, you will attract highly targeted traffic to your site, receive more enquiries and make more sales.

Our ultimate goal is turn your web site into a valuable and profitable business asset by :

  • ensuring your web site is search engine friendly
  • improving search engine placement and positioning
  • attracting more customers to your web site
  • building and maintaining rapport with those customers
  • extending product reach
  • creating brand awareness
  • increasing customer acquisition

Search Engine Optimisation is just one part of an effective web site promotion campaign, some say the most important part. The basic premise of SEO is to increase the number of qualified potential customers referred to your web site via search engines. This is achieved by improving the visibility of your web site amongst consumers looking for your products or services in search engine results. Escocian offer a wide range of SEO services designed to maximise search engine ranking.

Available SEO Services

  • Guaranteed SEO and Web site Promotion Services
  • Keyword Research and Analysis
  • Design and Site Architecture Audit
  • Competitor Analysis
  • Web Analytics

Guaranteed SEO and Web site Promotion Services

Escocian provide guaranteed SEO and Web site Promotion Services that are both cost effective and measurable. A guarantee will be draw up between Escocian and the client which clearly outlines the goals of the SEO campaign, the deliverables, price and timescales.

We are so confident that your pages make it to the first page of Google results that we offer a full 100% unconditional money back guarantee should we fail.

More about our Guaranteed SEO and Website Promotion Services

Design and Site Architecture

Some of today’s web development tools can raise barriers to search engines when used inappropriately. For example site navigation embedded entirely in a flash movie can render a site completely invisible to search engines. Every day technology can also be problematic if used less than efficiently, HTML frames being just one example.

Ensuring that search engines can access every page of your site is important if you want your well crafted offer to be found, read and acted upon by your customers. Complex URL’s that contain search engine killers like session id’s can relegate your web pages to the invisible web never to be seen by customers again.

Prior to an optimization program commencing an in-depth website audit should be carried out in order to discover any issues that could impair the ability of search engines to spider and index your website. This SEO service is the first step towards creating a search engine friendly website and as such should also aim to resolve any server issues or http errors that are present.

More about our website audit

Competitor Analysis and Web Analytics

The inability to maintain market share has seen some brands wither and die, Ratners, NCR and Singer readily spring to mind. OK Ratners was probably suicide but as far as the other two are concerned it wasn’t that long ago that nearly every retail shop had a National Cash Register and every household had at least one Singer appliance.

In a recent survey of fortune 500 companies two thirds said they had no formal manner in which to encourage the search for and the development of new products, customers or markets, do you? If not you should consider the power of hindsight and the lesson that NCR, Singer and others teach us.

Escocian offer both Competitor Analysis and Web Analytics building a clear picture of both customer and market trends allowing you to shape future products or services.

Your Call To Action

If you value the role the Internet can play in promoting your business to national or international markets Contact Escocian today and a member of our SEO staff will contact you to discuss your SEO Requirements.