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Website Redesign

So, your website requires a redesign to incorperate extended functionality, however the website enjoys good search engine rankings and is profitable. How can you develope a site without risking a decline in search engine traffic?

Why redesign?

There are many reasons why a website redesign may be required. From marketing issues such as re-branding or for technical reasons that address accessability or usability issues. Escocian can redesign your website without compramising search-related traffic.

Using your log files and statistical programs we will review the history of the current website to find out how visitors use your site. What pages do they tend to visit? We will Identify entry pages other than the home page and Identify user paths.

We will also review target audience demographics to define a visitor profile. We use the information gleaned from your log files and Demographics to drive the page layout and redesign.

Changes to site architecture

There are occasions where a new site stucture and navigation would benefit the long term success of a website from an optimization point of view. Any change to your site structure is going to impact your rankings in the short term. by planning ahead site owners can minimise the short term effects of a site redesign on traffic and conversions.

To ensure that you do not lose traffic after the launch of the redesign we advocte the purchase PPC keywords for the highest converting keywords. Ideally those ads should remain active until the site has converted organically for those Keywords.

Changes to technology

Some aspects of redesign may require that you switch from flat HTML pages to a tchnology such as PHP. This means that the URL's of existing pages need to change and would be seen as new pages by search engines, any existing rankings would be lost. In these situations we use URL rewriting to ensure that your new pages maintain their existing rankings within search engines.

Your Call To Action

All a business website needs to generate online enquiries is a few well crafted pages that capture the attention of the target audience. To get started Request your free Web Design quote today and we will clearly explain the options which will ensure the visibility of your company to the online consumer.